Artificial Intelligence in Sales and Marketing: Enhancing Customer Satisfaction, Experience and Loyalty

1,3,4 University of Mumbai, Mumbai, India
2 Construction Management, California State University, Fresno.
* Corresponding author. Email: nitinrane33@gmail.com
Manuscript submitted May 20, 2024; revised October 14, 2024; accepted October 21, 2024.

Abstract—The integration of artificial intelligence (AI) into sales processes is transforming how businesses enhance customer satisfaction, experience, and loyaltya. This study examines the diverse role of AI in sales, emphasizing AI-driven personalization, customer relationship management (CRM), and the improvement of customer experience and loyalty. AI-driven personalization in sales utilizes sophisticated algorithms to analyze customer data, enabling businesses to provide tailored product recommendations and personalized interactions that align with individual customer preferences. Incorporating AI into CRM systems allows companies to automate routine tasks, predict customer behavior, and optimize customer engagement strategies, resulting in more efficient and effective customer relationship management. Furthermore, AI enhances customer experience by offering real-time support through chatbots and virtual assistants, facilitating seamless and intuitive interactions that meet the evolving expectations of modern consumers. Additionally, AI fosters customer loyalty by ensuring consistent, high-quality service and creating a deeper emotional connection between customers and brands. This paper comprehensively examines these critical areas, illustrating how AI technologies are revolutionizing sales strategies and driving sustainable competitive advantage. The findings highlight the essential role of AI in cultivating long-term customer relationships, thereby positioning businesses to succeed in an increasingly digital and customer-centric marketplace..

keywords—Artificial intelligence, sales, marketing, customer satisfaction, customer relationship management, personalization, customer experience, customer loyalty.

Cite: Nitin Liladhar Rane,  Mallikarjuna Paramesha, Saurabh P. Choudhary, Jayesh Rane"Artificial Intelligence in Sales and Marketing: Enhancing Customer Satisfaction, Experience and Loyalty," Journal of Advances in Artificial Intelligence vol. 2, no. 2, pp. 245-264, 2024.

Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).